Savvied Men


Copywriting and art direction for launch 

of Los Angeles based shoe brand, 42 Gold. 

The project is spread across print, art direction, 

ecommerce design, branded content 

and social media marketing.

Photography: Justin Coit 
Models: Isabella Derrick and Sonia Sandha
Art Director: Raymond Croft
Makeup: Tasha Reiko Brown 
Stylist: Enrique Melendez 
Hair: Jayson Medina

A major part of the brand, focusing on ‘the everyday modern woman’. Looking to showcase women in all industries and professions, truly potraying the “one for all” ethos the brand stands for with interviews and spotlights.

Using Format